Open AccessEffect of Odd-Price: Moderating Role of Price Level and Brand Awareness
Author(s) -
조윤희,
이원제,
Seong Keun Yi
Publication year - 2009
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.3.008
Subject(s) - price level , business , psychology , economics , monetary economics
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