Open AccessInvestigating the Moderating Role of Consumer Knowledge in the Mobile Internet Service Loyalty Formation Process
Author(s) -
ThaeMin Lee
Publication year - 2009
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.3.003
Subject(s) - business , loyalty , mobile internet , process (computing) , the internet , service (business) , moderation , marketing , advertising , knowledge management , psychology , computer science , world wide web , social psychology , operating system
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