Open AccessA Decision Model for Advertising Expense: From the Perspective of the Blockholder's Private Benefits
Author(s) -
황준호,
chun se hak
Publication year - 2009
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.2.011
Subject(s) - perspective (graphical) , business , advertising , marketing , computer science , artificial intelligence
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