Open AccessThe Role of Pharmaceutical Corporate Reputation on Brand Equity and Customer Loyalty
Author(s) -
주경미,
YongGu Suh
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.2.010
Subject(s) - business , brand equity , marketing , brand loyalty , loyalty business model , reputation , customer equity , equity (law) , loyalty , advertising , service quality , service (business) , political science , law