
A Study on Market Segmentation of Household Telecommunication Services: An Implication for Household Bundle Products Design
Author(s) -
Minhee Son,
임효열,
kyesook han
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.2.008
Subject(s) - market segmentation , bundle , telecommunications , telecommunications service , business , segmentation , marketing , computer science , artificial intelligence , materials science , composite material