Open AccessA Study on Market Segmentation of Household Telecommunication Services: An Implication for Household Bundle Products Design
Author(s) -
손민희,
한계숙,
임효열
Publication year - 2009
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.2.008
Subject(s) - market segmentation , bundle , telecommunications , telecommunications service , business , segmentation , marketing , computer science , artificial intelligence , materials science , composite material
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