Open AccessEffects of Technological Difficulty on Brand Extension Strategy: Moderation Effect of Ingredient Branding
Author(s) -
Jeon Ki-Heung
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.1.012
Subject(s) - moderation , ingredient , business , brand extension , marketing , extension (predicate logic) , advertising , brand strategy , brand management , psychology , computer science , food science , social psychology , chemistry , programming language