Open AccessEffects of Need for Cognition on Mental Accounting Principle
Author(s) -
Ki Heung Jeon
Publication year - 2008
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.4.007
Subject(s) - mental accounting , cognition , psychology , accounting , cognitive psychology , economics , actuarial science , neuroscience
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