Open AccessAn Influence of Consumer's Cognitive Traits on Their Dissatisfaction Via Counterfactual Thinking
Author(s) -
Insoo Jeon,
김인화
Publication year - 2008
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.4.006
Subject(s) - counterfactual thinking , cognition , psychology , social psychology , cognitive psychology , neuroscience
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