Open AccessEffects of Corporate Image, Company-Product Fit and Consumer-Company Identification on Brand Evaluations: Mediation and Moderation Effects
Author(s) -
Junyean Moon
Publication year - 2008
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.4.005
Subject(s) - moderation , mediation , business , identification (biology) , brand image , product (mathematics) , corporate branding , brand extension , marketing , advertising , brand equity , psychology , social psychology , mathematics , sociology , social science , botany , geometry , biology
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