Open AccessThe Impact of Need for Cognition and Congruence Between Brand and Program Context on PPL Effect
Author(s) -
June-hee Na,
Weon Geun Choi
Publication year - 2008
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.3.006
Subject(s) - congruence (geometry) , cognition , psychology , context (archaeology) , cognitive psychology , business , social psychology , neuroscience , geography , archaeology