The Influence of Product Knowledge on Effectiveness of Price-off Versus Value-Added Promotion in Selling Product Bundles | Zendy

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The Influence of Product Knowledge on Effectiveness of Price-off Versus Value-Added Promotion in Selling Product Bundles

Author(s) -

곽준식,

신병철

Publication year - 2008

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2008.26.3.003

Subject(s) - promotion (chess) , product (mathematics) , value (mathematics) , business , marketing , advertising , mathematics , statistics , geometry , politics , political science , law

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