Open AccessThe Influence of Product Knowledge on Effectiveness of Price-off Versus Value-Added Promotion in Selling Product Bundles
Author(s) -
Junsik Kwak,
신병철
Publication year - 2008
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.3.003
Subject(s) - promotion (chess) , product (mathematics) , value (mathematics) , business , marketing , advertising , mathematics , statistics , geometry , politics , political science , law