Open AccessA Study on the effect of Relationship Drivers and Quality to Customer Commitment and Loyalty: Focused on Mobile Phone Service
Author(s) -
Yeonghoon Kwon
Publication year - 2008
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2008.26.2.009
Subject(s) - business , service quality , loyalty , marketing , mobile phone , service (business) , loyalty business model , phone , advertising , quality (philosophy) , telecommunications , computer science , linguistics , philosophy , epistemology