Open AccessA Study on the Relationship between Service Quality Characteristics of Internet Brand Community and Continuance of User
Author(s) -
Un Seok An,
HyungSub Jang,
Oh Jong Chul
Publication year - 2007
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.4.008
Subject(s) - continuance , business , the internet , service quality , advertising , service (business) , quality (philosophy) , marketing , psychology , world wide web , computer science , social psychology , philosophy , epistemology