Open AccessDual Path Model of Site Loyalty : Investigating the difference between online and mobile Internet service
Author(s) -
ThaeMin Lee
Publication year - 2007
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.4.003
Subject(s) - loyalty , the internet , mobile internet , business , dual (grammatical number) , service (business) , path (computing) , mobile service , telecommunications , computer science , advertising , internet privacy , world wide web , marketing , computer network , art , literature
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