Open AccessThe Impact of Customers' Perceived Relationship Investment and Switching Cost on Loyalty in Airline Service
Author(s) -
정경은
Publication year - 2007
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.3.009
Subject(s) - business , loyalty , service (business) , low cost carrier , marketing , investment (military) , advertising , politics , political science , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom