Open AccessLate-Entrants' Differentiation Strategy Using a Brand Extension: Alignable Difference vs. Nonalignable Difference
Author(s) -
June-Hee Na,
이서구,
정경은
Publication year - 2007
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.3.003
Subject(s) - brand extension , significant difference , extension (predicate logic) , business , advertising , brand equity , medicine , computer science , programming language
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