Open AccessLate-Entrants' Differentiation Strategy Using a Brand Extension: Alignable Difference vs. Nonalignable Difference
Author(s) -
June-hee Na,
Seo Koo Lee,
정경은
Publication year - 2007
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.3.003
Subject(s) - brand extension , significant difference , extension (predicate logic) , business , advertising , brand equity , medicine , computer science , programming language