Open AccessA Study on the Affecting Factors for the Acceptance of the Advertisement through Mobile Media: Cases of Korea and China
Author(s) -
Sang-Jin Yoo,
Kim Hyo Jung,
Dongman Lee
Publication year - 2007
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2007.25.2.006
Subject(s) - advertising , china , business , geography , archaeology