A Study on the Affecting Factors for the Acceptance of the Advertisement through Mobile Media: Cases of Korea and China | Zendy

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A Study on the Affecting Factors for the Acceptance of the Advertisement through Mobile Media: Cases of Korea and China

Author(s) -

Sang-Jin Yoo,

Dongman Lee,

김효정

Publication year - 2007

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2007.25.2.006

Subject(s) - advertising , china , business , geography , archaeology

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