Open AccessThe Effect of Market Orientation on Organizational Performance in Higher Education Institutions
Author(s) -
Abd Ghani Mosameh Atwan
Publication year - 2018
Publication title -
cross-currents
Language(s) - English
Resource type - Journals
ISSN - 2394-451X
DOI - 10.36344/ccijhss.2018.v04i04.002
Subject(s) - market orientation , organizational performance , business , scale (ratio) , test (biology) , orientation (vector space) , organizational effectiveness , organizational commitment , psychology , marketing , business administration , public relations , social psychology , political science , mathematics , paleontology , geometry , biology , physics , quantum mechanics
The purpose of this study was to investigate the effects of market orientation on the Organizational performance of private universities in Jordan. The effects of market orientation are visualized on different organizational performance measures which were developed for universities specifically. The data in this study was collected through survey strategy from 100 faculty members of 10 randomly selected private universities of Jordan. The survey was performed by using a questionnaire stating the measures of market orientation and organizational performance. The reliability of the scale was assessed. The Correlation analysis was performed to test the hypothesis. The findings of this study confirm the relationship of market orientation with organizational performance measures. The market orientation has a positive relationship with organizational performance.