Open AccessA Study Assessing the Brand Loyalty Creation by Promotion Mix for KOTON Brand
Author(s) -
Swapnil Singh,
U. S. Singh
Publication year - 2021
Publication title -
cross current international journal of economics, management and media studies
Language(s) - English
Resource type - Journals
ISSN - 2663-2462
DOI - 10.36344/ccijemms.2021.v03i03.002
Subject(s) - marketing , promotion (chess) , brand loyalty , descriptive statistics , business , brand awareness , sales promotion , advertising , loyalty , scope (computer science) , sample (material) , brand management , mathematics , statistics , computer science , political science , chemistry , chromatography , politics , law , programming language