Open AccessPengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar
Author(s) -
Umma Latifa Nur Aziza,
Sugeng Purwanto
Publication year - 2022
Publication title -
jisip (jurnal ilmu sosial dan pendidikan)
Language(s) - English
Resource type - Journals
eISSN - 2656-6753
pISSN - 2598-9944
DOI - 10.36312/jisip.v6i1.2747
Subject(s) - nonprobability sampling , tourism , sampling (signal processing) , advertising , research method , geography , word of mouth , computer science , business administration , business , sociology , telecommunications , demography , population , archaeology , detector
Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.