Open AccessStrategi Pengembangan Kampung Batu Malakasari Sebagai Daya Tarik Wisata Minat Khusus
Author(s) -
Erlangga Brahmanto,
Faizal Hamzah
Publication year - 2021
Publication title -
media wisata
Language(s) - English
Resource type - Journals
eISSN - 2685-8436
pISSN - 1693-5969
DOI - 10.36276/mws.v15i2.112
Subject(s) - tourism , swot analysis , tourist attraction , attractiveness , special interest group , business , marketing , interpreter , advertising , geography , psychology , political science , computer science , archaeology , psychoanalysis , law , programming language
special interest tourism is one of the forms of attraction development recommended in the Regional Tourism Development Master Plan (RIPDA) of the Bandung Regency. Therefore, realizing the special interest attraction of interest in Kampung Batu Malakasari destination is the most appropriate strategy in the development of the next destination. This article discusses how the strategy in developing Kampung Batu Malakasari to become a special interest tourist attraction. using qualitative studies and SWOT analysis resulted in several recommendations related to the strategy of developing special interest in Kampung Batu Malakasari, are: (1) Packaging special interest attractiveness; (2) Presenting geo- tourism-based education (geowisata); (3) Provide staff training as a natural and cultural interpreter; (5 Improve accessibility to increase tourist comfort; (6) Involving citizens in tourism management with the concept of community-based tourism management