Open AccessUkrainian film poster of 1947—1994 from the collections of the VNLU as a special kind of creativity and mass communication
Author(s) -
Angela Shumilova
Publication year - 2019
Publication title -
vìsnik knižkovoï palati
Language(s) - English
Resource type - Journals
eISSN - 2076-9555
pISSN - 2076-9326
DOI - 10.36273/2076-9555.2020.1(282).48-52
Subject(s) - ukrainian , phenomenon , creativity , movie theater , studio , the arts , subject (documents) , visual arts , sociology , media studies , exhibition , art , computer science , political science , world wide web , law , linguistics , philosophy , physics , quantum mechanics
The article is devoted to the research of the Ukrainian movie poster of 1947—1994 from the funds of the Vernadsky National Library of Ukraine (VNLU). The VNLU Ukrainian Circulation Poster Foundation has more than 3500 copies that reflect the history of cinema development in general. Developing creative potential, the movie poster became a noticeable independent phenomenon and occupied a leading position in the field of propaganda.The nature of a movie poster makes it possible to see it as a social and communicative tool and as a subject of fine arts belonging to different genres. The genre quite accurately reflects the actuality of art, the response of artists' creative efforts to historical conditions and the request of time. Being a carrier of visual information in mass media, a poster in graphic design appears as a complete artistic and communicative phenomenon. This tool of information is a powerful tool for influencing human consciousness. By means of looking at the posters that are used to promote the movie, we get information about the movie. The movie poster reveals the content of the movie, reflects the individual features of the creator of the poster. Each sheet is a powerful source for exploring the personalities (actors, sound producers, directors, directors, screenwriters, film artists, etc.), film studios that made the films.The article analyzes the movie posters of 1947—1994 that are stored in the funds of the VNLU. The results of observations on the forms of composing plots and the historical development of the poster are covered.