Open AccessChildren’s Television e qualità televisiva: un’analisi mediaeducativa del programma Bumbi
Author(s) -
Simona Tirocchi,
Martina Cordero
Publication year - 2020
Publication title -
media education (testo stampato. gardolo)/media education
Language(s) - English
Resource type - Journals
eISSN - 2038-3010
pISSN - 2038-3002
DOI - 10.36253/me-8655
Subject(s) - originality , panorama , quality (philosophy) , broadcasting (networking) , public broadcasting , advertising , sociology , psychology , business , computer science , social science , qualitative research , art , visual arts , computer network , philosophy , epistemology
The contribution illustrates a research experience conducted on the children’s television program Bumbi, produced and distributed by Rai Ragazzi and broadcasted on Rai Yoyo, one of the most important and popular Italian channels for children. Through the analysis of the program and the in-depth interviews addressed to the group of authors, the objective of the article is to identify the distinctive elements that allow to place Bumbi in the panorama of quality products of Children’s television. The originality elements identified in the broadcast allow us to maintain that Bumbi is a quality program and, once again, reinforce the importance of the role of the public broadcasting company in conceiving and proposing products that meet the needs of the children’s public.