Negozi gratuiti: iniziative solidali per la valorizzazione e il riconoscimento dell'impegno ecologico

Many consumers express concern about the ecological consequences of their purchases and go so far as to promote collective action to encourage the spread of practices that address environmental impacts. Among the informal initiatives promoting the culture of sharing and reusing objects, we are interested in the phenomenon of free shops. These activities are characterised by the fact that they are promoted by groups of citizens whose aim is to explore alternative routes to ecological transition, while at the same time proposing a critique of the dominant market model. In this paper, we wanted to highlight the modalities of ecological engagement through the individual and collective trajectories of the people who frequent these atypical places as they reveal the evolutions and contradictions that remain in the transition between social and ecological challenges.