Open AccessThe effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis
Author(s) -
Irina Dolgopolova,
Bingqing Li,
Helena Pirhonen,
Jutta Roosen
Publication year - 2022
Publication title -
bio-based and applied economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.352
H-Index - 15
eISSN - 2280-6180
pISSN - 2280-6172
DOI - 10.36253/bae-11511
Subject(s) - framing (construction) , harm , psychology , meta analysis , social psychology , framing effect , marketing , business , persuasion , engineering , medicine , structural engineering
This paper analyzes the existing literature on the effect of attribute framing on consumers’ attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analysis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers’ attitudes and intentions.