CONSUMER BUYING BEHAVIOR OF COLLEGE AND UNIVERSITY TEACHERS REGARDING PROBLEMS AND SATISFACTION LEVEL IN CLAIM SETTLEMENT OF HEALTH INSURANCE PRODUCTS – AN ANALYTICAL STUDY OF RAJKOT CITY

This paper tries to analyze the Buying Behaviour of Health Insurance policy holders in terms of the problems they face inclaiming health Insurance,their satisfaction level with regard to claim settlement and whether they differ in their HealthInsurance Renewal Behaviour based on their income Levels .Data was collected by the Researchers from the 140 Collegeand University Teachers of Rajkot city who have used health insurance products.The Findings of the study indicate that,86(61.4%) out of the 140 Respondents surveyed, have Never made Claims from their Insurance Companies. As far as theProblems in claiming health Insurance are concerned, Most College and University Teachers Faced Problems inCommunication with their Service Providers while Settling their Claims and they even Faced Difficulty in contacting theirService Provider companies during Claim Settlement. From the Policyholders who have made claims, Most are Satisfiedwith their insurance claim.Most consumerspreferredrenewingtheirpolicies on regularbasis.Andfinally health insurancepolicyholdersdonotdiffer intheirPolicyRenewalBehaviorbasedontheir IncomeLevels .