Open AccessTHE MEDIATING ROLE OF ACCREDITATION DETAILS ON SELECTION OF BUSINESS SCHOOLS BASED ON INFORMATION FROM ONLINE RESOURCES.
Author(s) -
Ms.Asha Mathew,
J Meenakumari
Publication year - 2021
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/8107118
Subject(s) - accreditation , selection (genetic algorithm) , mediation , business , data collection , structural equation modeling , quality (philosophy) , descriptive statistics , medical education , psychology , knowledge management , public relations , computer science , political science , sociology , medicine , statistics , social science , philosophy , mathematics , epistemology , artificial intelligence , machine learning , law
This study adopted a descriptive research design. Primary data collection was conducted through online surveyinstruments amongst 300 business school aspirants in India. The researcher adopted percentage analysis and astructural equation modeling approach for the analysis of data.The purpose of this study is to explore the mediating role of accreditation status and the selection of business schoolsbased on the information from online resources.The findings of the study confirmed that the accreditation details act as amediating variable between online resources and the selection of business schools. The significance of all the pathsconfirms the partial mediation of accreditation details on a selection of business schools. It is noted that those onlineresources have a significant direct effect on the selection of business schools.There exists a significant positive indirecteffect of accreditation details on the online resources as well.This study will add to the existing literature on the aspectsinfluencing millennials in their selection of business schools.This study will contribute to understanding the influence ofonline resources and the role of accreditation and rankings in students' selection of educational institutions.