MARKETING OF ECO-FRIENDLY AND LOW COST SANITARY NAPKINS: A LITERATURE REVIEW

Purpose-The purpose of the study is to review the low cost,eco-friendly and reusable sanitary pads among adolescentGirls and women.The main problem of unawareness about the use of sanitary pads is especially in the rural areas.Thisstudy tries to explore the harmful effects of plastic sanitary pads on women health and environment. The study alsodescribes the perception of women and their buying behaviour of sanitary pads from the review of related Literature.Design And Methodology-This study is based on 21 literature reviews which are specifically based on the rural areas ofIndia,north America,turkey,Ogun state ,Nigeria,south Korea,and china from 2010 to 2021.All the literature reviews werestudied from online journals from reputed publishers.Findings- The study finds out that there are various taboos and misconceptions regarding the use sanitary napkins.Women in rural areas can't afford high cost sanitary pads.It also finds out that modern sanitary pads are made of harmfulplastic which are non-biodegradable and harmful for health of women as well as to the environment.Some findings werepromoting banana novel fibre sanitary pads which were eco-friendly.Practical Implications- The study suggests that there is an urgent need to promote natural banana fibre sanitary padswhich is beneficial for woman as well as for the environment.Manufacturer should reduce the price and use the quality ofstuff in it.If price of sanitary pads is reduced then the demand will increase because many women can't buy the sanitarypads due to their high price. Manufacturer should advertise sanitary pads so that it attracts most of the consumers.Packaging must be done in such a way that it can easily understand by women in rural areas.Manufacturers should useenvironment friendly chemicals in sanitary pads so that they can decompose in short time and can minimise the soilpollution.Menstruation hygiene management should be a part of school curriculum also