Open AccessTHE IMPACT OF MARKET RESEARCH ON DIGITAL MARKETING
Author(s) -
Amarjyoti Amarjyoti
Publication year - 2021
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/5604101
Subject(s) - business , digital marketing , marketing , product (mathematics) , key (lock) , advertising , the internet , service (business) , marketing research , computer science , world wide web , geometry , mathematics , computer security
This paper seeks how market research make impact on digital marketing .Digital marketing is the path for the marketersthrough electronic communication to channelize the goods and services towards market place.Digital marketing is themethod of promoting a brand,a product,or a service through one or more forms of electronic media such as the Internet,mobile instant messaging,wireless text messaging,podcasts,online radio channels,digital television,and mobile apps.Market research is the process of gathering valuable information about the needs and preferences of consumers.It helpsin determining if there is market for a product or service and is a key part in developing any business.It gives businessesan insight into the profiles and spending habits of consumers and provides companies with the data necessary formaking good business decisions.