Open AccessCUSTOMER SATISFACTION IN COMMERCIAL BANKS
Author(s) -
Minija Abraham,
Sheena Sasidharan
Publication year - 2022
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/4704553
Subject(s) - customer satisfaction , business , customer retention , marketing , customer to customer , customer advocacy , order (exchange) , customer delight , service quality , quality (philosophy) , service (business) , finance , philosophy , epistemology
The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order tosurvive in this competitive environment and provide continual customer satisfaction, the providers of banking servicesare now required to continually improve the quality of services. Customer satisfaction means something more than ahappy customer; it is broadly used in commerce and business sector. The present study is intended to analyse thecustomer satisfaction in commercial banks in Idukki district.