Open AccessFINANCIAL AWARENESS OF CUSTOMERS OF COMMERCIAL BANKS IN IDUKKI DISTRICT
Author(s) -
Minija Abraham,
Sheena Sasidharan
Publication year - 2021
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/2506998
Subject(s) - business , finance , structural equation modeling , marketing , mathematics , statistics
In a developing country like India, financial awareness is treated as an essential element for economic upliftment. Ithelps to enhance the standard of living of the people. The present paper aims to assess the level of financial awareness ofcustomers of commercial banks in Idukki District. The required data was collected through a structured questionnaire.Structural Equation Modelling was used for the analysis. The study concludes that the customers of commercial banks inIdukki District have financial awareness.