Open AccessTHE FITNESS OF LANGUAGE, THE FORMATION OF A SPEECH COMMUNITY: A FLIP THROUGH PERIODICAL MAGAZINES FOR WOMEN
Author(s) -
P Prajitha
Publication year - 2021
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/1907008
Subject(s) - mindset , speech community , agency (philosophy) , diversity (politics) , domain (mathematical analysis) , computer science , linguistics , sociology , artificial intelligence , social science , mathematical analysis , philosophy , mathematics , anthropology
A language evolves when it acquires the agency to handle any domain of knowledge.This is referred to as the fitness oflanguage. Ordinary day-to-day language is inadequate to communicate topics related to finance, sports, technologyand so on. The involvement of various speech communities proves to be critical here. This in turn plays a role in thedevelopment of a speech community. By analysing womens periodical magazines based on the topics mentionedabove, this paper attempts to examine the extent of languages fitness in these topics and the manner in which themarket makes use of the speech community that gets created as part of it. A group that shares a particular mindset andmakes use of linguistic diversity may be called as speech community.This thesis elucidates how periodicals like Vanithaand Grihalakshmi influence the community of women readers through a linguistic diversity that is simple, attractive,open and