Open AccessMARKET BASKET ANALYSIS OF MEDICAL STORES DURING COVID19 TO DISCOVER NEW REVENUE PRODUCTS
Author(s) -
K.Umadevi
Publication year - 2021
Publication title -
paripex indian journal of research
Language(s) - English
DOI - 10.36106/paripex/0105775
Subject(s) - profit margin , revenue , pharmacy , business , margin (machine learning) , profit (economics) , covid-19 , marketing , pandemic , commerce , finance , economics , medicine , infectious disease (medical specialty) , family medicine , disease , pathology , machine learning , computer science , microeconomics
COVID 19 pandemic has negatively affected almost all sectors of Indian economy,but few sectors like pharmaceuticals,have seen growth during this period. This has spurred sales of specific medicines and equipment in pharmacies.However,for better profit margin,pharmacies have to look beyond traditional medicines and equipment.This researchhelps in identifying uncommon items which can be sold along with medicines by pharmacies in Tiruvallur district forbetter profit margin.This is achieved through market basket analysis of transactions carried out in pharmacies.