Open AccessMARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE
Author(s) -
M. Renuka Devi,
G Hema
Publication year - 2021
Publication title -
global journal for research analysis
Language(s) - English
DOI - 10.36106/gjra/8508247
Subject(s) - green marketing , business , purchasing , product (mathematics) , marketing , value proposition , production (economics) , perspective (graphical) , economics , mathematics , geometry , macroeconomics
A green product as one that has less of an environmental impact or is less detrimental to human healththat the traditional product equivalent. Now-a-days, peoples are becoming more conscious about healthand environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, anyinorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. Thechanging climatic condition is not just a talk but has become an international concern. This awareness is greatly affectingconsumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In thepresent scenario, brands producing green products use green marketing to communicate their value proposition to the market.Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketingamong the consumers and their perspective.