Open AccessA STUDY ON THE ROLE OF INSTAGRAM IN BUSINESS DEVELOPMENT CYCLE OF NETPRENEURS
Author(s) -
Mohamed Ebrahim,
Mohammed Midlaj Kozhukkal
Publication year - 2020
Publication title -
global journal for research analysis
Language(s) - English
DOI - 10.36106/gjra/6907950
Subject(s) - social media , business , the internet , online business , advertising , business model , marketing , computer science , world wide web
Instagram is setting of as a legitimate social media platform for endorsing the products and services online. Nowadays, both large and small business organizations make use of Instagram account to attract new customers as well as to interact with existing customers. Looking at the opportunities gained by business through social media, Instagram: one of the fastest growing social media platform is a crucial part for those people who operate business on the internet. This research paper explores how Netpreneurs utilize Instagram to access and analyse the target audience, deliver information and awareness and maintain customer relationship.