
NIP IT IN THE BUD – A POPULATION-BASED BREAST CANCER SURVEILLANCE PROGRAM
Author(s) -
Smitha Thomas Kaniyampady,
Srujan Goud Janagam,
Sakshi Thakral
Publication year - 2021
Publication title -
global journal for research analysis
Language(s) - English
DOI - 10.36106/gjra/4809661
Subject(s) - breast cancer , medicine , mammography , breast cancer awareness , population , breast cancer screening , intervention (counseling) , stigma (botany) , cancer , presentation (obstetrics) , family medicine , environmental health , nursing , surgery , psychiatry
Breast Cancer is the most common type of cancer among women. In addition to the burden of mortality and morbidity, Breast Cancer treatment cost and expenditure comprises a major chunk of the catastrophic health expenditure and financial burden incurred by the population. Delayed hospital presentation and diagnosis augments the hardships faced by individuals, family, community, and the health system at large. The need and urgency to create awareness about the disease and enable early detection via community level population-based screening was identified early in 2014. Through the awareness sessions, the program aims to demystify Breast Cancer and break the stigma associated with it. The intervention adopted a screening methodology that was cost effective and combination of Clinical Breast Examination and Mammography was followed. This paper discusses the learnings and outcomes of the surveillance over the years across geographies spreading awareness.