Open AccessA STUDY ON CONSUMERS' SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT OF TAMIL NADU
Author(s) -
Ms.C.Gowthamisel vi,
A. Selvaraj
Publication year - 2020
Publication title -
global journal for research analysis
Language(s) - English
DOI - 10.36106/gjra/2711615
Subject(s) - tamil , business , organic product , ranking (information retrieval) , quality (philosophy) , sample (material) , marketing , food products , geography , food science , agriculture , computer science , philosophy , linguistics , chemistry , archaeology , epistemology , chromatography , machine learning
Organic is a growing market throughout the world, as more and more people vegetables, cereals, pulsesthat are produced through the use of natural fertilizers. Even though there is a growing consciousness forhealth, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organicfood products and the belief that organic products are high priced and not purely organic. The study aims at understanding theconsumer awareness and attitude towards organic food products. The objectives are to examine the organic consciousness,level of awareness, attitude, preference of the respondents and their valuable suggestions. For this study, primary data havebeen collected from 180 sample respondents by using convenient sampling method. Such collected data have been analysedwith the help of various statistical tools like Simple Percentage Analysis, Chi-Square Analysis, Factor Analysis and WeightedAverage score ranking analysis. The study suggests that proper offering products,at a proper price and quality, can increase thelevel of satisfaction of the consumers towards organic food products.