Open AccessCUSTOMERS' PERCEPTION TOWARDS INTERNET BANKING SERVICES IN RAMANATHAPURAM DISTRICT
Author(s) -
Mrs. P. Sountharya
Publication year - 2019
Publication title -
global journal for research analysis
Language(s) - English
DOI - 10.36106/gjra/1005607
Subject(s) - business , the internet , perception , marketing , sample (material) , order (exchange) , retail banking , finance , computer science , psychology , neuroscience , world wide web , chemistry , chromatography
In the economic scenario, nancial institutions and banking industries are using effective strategicplanning for capturing customer attention and improving the perception level of customers. So banksmust adopt new strategies for developing a positive perception level in the minds of customers. For developing andimplementing customer centric strategies, banks need to provide consistent strategies to prevent customer from switching overto other competitive banks. In order to understand customer perception on Internet banking services towards banking sector,there is a need to understand dimensions like internet banking services, motivational factors and also identify the problemstowards internet banking services. The study has been undertaken with regard to the following set of objectives: To study thesocio-economic prole and their level of perception of the customers and to analyse the factors considered by the respondentsto select a particular bank. In the present study primary and secondary data have been used. Moreover a convenient randomsampling technique has been adopted for selecting a sample of 225 respondents who have used internet banking inRamanathapuram district in selected banks through questionnaire. The current research paper deals to identify the customerperception levels.