Open AccessA Critical Discourse Analysis: TV advertorials on hope as a vaccine against COVID-19.
Author(s) -
Qurat-Ul- Aine
Publication year - 2020
Publication title -
addaiyan journal of arts humanaties and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2581-8783
DOI - 10.36099/ajahss.2.9.3
Subject(s) - critical discourse analysis , covid-19 , discourse analysis , advertising , sociology , sight , qualitative analysis , media studies , linguistics , political science , qualitative research , social science , politics , virology , medicine , business , law , ideology , philosophy , pathology , outbreak , physics , disease , astronomy , infectious disease (medical specialty)
Advertisements are the prominent type of discourse analysis. The current qualitative study explores the social effects of national and international TV advertisements about the Coronavirus (COVID-19) on humans. The analysis of advertisements about COVID-19 is done using Fairclough's Critical Discourse Analysis (CDA). By considering the essential features (i.e., images, sounds, Language, and sights)of about four advertisements, we examine how these Ads arose a hope in public to fight against COVID-19.