Open AccessConsumer Protection in E-Commerce in Vietnam today
Author(s) -
Dao Thi Que
Publication year - 2019
Publication title -
addaiyan journal of arts humanaties and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2581-8783
DOI - 10.36099/.1.8.1
Subject(s) - revenue , business , e commerce , product (mathematics) , the internet , commerce , quality (philosophy) , marketing , advertising , finance , political science , philosophy , geometry , mathematics , epistemology , world wide web , computer science , law
E-commerce in Vietnam is making a strong breakthrough with the average growth rate in the past years from 25% -30% over year (General Statistics Office of Vietnam, 2018). In 2018 alone, Vietnam’s e-commerce growth rate reached 30% with total e-commerce retail revenue (B2C) reaching overUS $ 8 billion. With the increase in the number of people using telephone and internet as well as social networks, the potential of e-commerce activities in Vietnam is even more exciting. However, along with that are many challenges posed to domestic enterprises when competing with large foreign enterprises. Product quality is also a matter of concern and how consumers will be protected in the form of e-commerce trading. These are issues that need to be problems raised and addressed. The article assesses the current status of e-commerce development, market potential, the need to protect consumers and makes some recommendations to enhance the development of Vietnam’s e-commerce market.