Open AccessDeveloping a Green Corporate Image: An Achievement for Competitive Advantage through Organizational Culture and Green Marketing Strategy
Author(s) -
Sri Widyastuti
Publication year - 2019
Publication title -
revista san gregorio
Language(s) - English
Resource type - Journals
eISSN - 2528-7907
pISSN - 1390-7247
DOI - 10.36097/rsan.v0i36.1223
Subject(s) - competitive advantage , green marketing , marketing , business , organizational culture , marketing strategy , marketing management , strategic management , service (business) , action (physics) , industrial organization , economics , management , physics , quantum mechanics