Open AccessInfluence of marketing innovation on the performance of coffee cooperatives in Kenya
Author(s) -
Peter Ngibuini Kuguru,
JanErik Jaensson,
Kinyanjui Nganga
Publication year - 2022
Publication title -
international journal of business ecosystem and strategy
Language(s) - English
Resource type - Journals
ISSN - 2687-2293
DOI - 10.36096/ijbes.v4i4.366
Subject(s) - marketing , business , product (mathematics) , descriptive research , sample (material) , population , product innovation , statistics , chemistry , geometry , mathematics , demography , chromatography , sociology