Open AccessRESEARCH ON THE ROLE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN UNIVERSITIES BRAND INTEGRATED MARKETING COMMUNICATION
Author(s) -
Ling-Ling Wu,
Yury Danko
Publication year - 2021
Publication title -
grail of science
Language(s) - English
Resource type - Journals
ISSN - 2710-3056
DOI - 10.36074/grail-of-science.02.04.2021.015
Subject(s) - publicity , integrated marketing communications , competition (biology) , business , marketing , marketing communication , advertising , marketing management , relationship marketing , ecology , biology
With the intensification of competition among universities, brand building has gradually become an important content that universities at home and abroad attach great importance to. In the current situation of declining influence of traditional publicity channels and limited influence of self-built media, artificial intelligence technology can provide all-round technical support for university brand integrated marketing communication in terms of communication content and communication channels.