Open AccessSTRATEGIC MARKETING MANAGEMENT AT A COAL MINING ENTERPRISE
Author(s) -
Olena Mizina,
O. Amelnitskaya,
L. Brezhnieva
Publication year - 2020
Publication title -
lógos. mistectvo naukovoï dumki
Language(s) - English
Resource type - Journals
eISSN - 2663-4139
pISSN - 2617-7064
DOI - 10.36074/2663-4139.16.19
Subject(s) - marketing management , business , coal , marketing strategy , marketing , marketing research , knowledge management , process management , computer science , engineering , waste management
The article analyzes the theoretical approaches to marketing management tools in the enterprise, analyzes the existing marketing management strategies in enterprises, identifies the features of marketing management in coal mining enterprises. The analysis of marketing activity of the coal mining enterprise is carried out, the directions of improvement of strategy of management of marketing at the coal mining enterprise are developed.