Open AccessECOLOGICAL MARKETING AS A WAY OF ETHICAL PROMOTION AND POPULARIZATION OF GOODS AND SERVICES ON THE TERRITORY OF UKRAINE
Author(s) -
V. Zakablukivska,
V. Kalaida
Publication year - 2020
Publication title -
lógos. mistectvo naukovoï dumki
Language(s) - English
Resource type - Journals
eISSN - 2663-4139
pISSN - 2617-7064
DOI - 10.36074/2663-4139.15.02
Subject(s) - ukrainian , promotion (chess) , business , marketing , goods and services , marketing management , marketing mix , marketing research , marketing strategy , political science , economics , economy , philosophy , linguistics , politics , law
The article provides a review of the essence of the concept of ecological marketing, its functions, approaches and methods of using. The importance of the role of the marketing concept of ecological marketing in the business activities of modern Ukrainian enterprises, the problems of implementation and formation of mechanisms for its implementation in the marketing activities of Ukrainian companies is emphasized.