Open AccessMARKETING FACTORS OF INFLUENCE ON COMPETITIVENESS OF DAIRY PROCESSING ENTERPRISES
Author(s) -
Oleksandr Deineha,
Inna Deineha
Publication year - 2020
Publication title -
lógos. mistectvo naukovoï dumki
Language(s) - English
Resource type - Journals
eISSN - 2663-4139
pISSN - 2617-7064
DOI - 10.36074/2663-4139.10.12
Subject(s) - business , commodity , marketing , strengths and weaknesses , dairy industry , industrial organization , food science , finance , philosophy , epistemology , chemistry
The basic market characteristics of the activity of milk processing enterprises have been identified. The condition and specifics of their commodity, price, marketing and communication activities are determined. Weaknesses and strengths, as well as threats and opportunities for the activities of milk processing enterprises, are identified. A list of practical measures has been compiled to reduce the possible risks of their activities.