Open AccessPreferential Purchase of E-commerce Model in China
Author(s) -
Ming Du
Publication year - 2019
Publication title -
economics and management science
Language(s) - English
Resource type - Journals
eISSN - 2717-5715
pISSN - 2717-5707
DOI - 10.36012/ems.v1i1.956
Subject(s) - bottleneck , e commerce , business , promotion (chess) , mainstream , commerce , credibility , the internet , china , quality (philosophy) , industrial organization , marketing , computer science , world wide web , philosophy , theology , epistemology , politics , political science , law , embedded system
The popularization of the Internet has promoted the leap-forward development of e-commerce. In recent years, the increasing number of e-commerce platforms and merchants has led to a sharp increase in customer acquisition costs. Low-cost access to customers has become the main goal pursued by e-commerce merchants. The e-commerce Preferential Purchase model relies on the mainstream e-commerce platform to serve as a shopping guide for merchants of various e-commerce platforms. It provides multi-channel promotion and promotion of e-commerce products to increase customer traffic by saving money, rebates and making money. However, the credibility of the Preferential Purchase platform, the poor quality of products brought by low prices, the preferential procedures and the illegal behavior of the hierarchical agents have also become the bottleneck for the development of the Preferential Purchase model.