Open AccessDisruptive Potential: COVID‑19 and Emerging Live Music Models in Trinidad and Tobago
Author(s) -
Farley Joel Joseph
Publication year - 2021
Publication title -
monograma
Language(s) - English
Resource type - Journals
eISSN - 2531-2359
pISSN - 2603-5839
DOI - 10.36008/monograma.2021.09.2221
Subject(s) - monetization , context (archaeology) , covid-19 , pandemic , geography , public relations , sociology , political science , advertising , business , economics , infectious disease (medical specialty) , macroeconomics , medicine , disease , archaeology , pathology
This study explores the impact of the COVID‑19 pandemic on the live music sector of Trinidad and Tobago. It begins with an assessment of the international landscape, before juxtaposing it with local realities. The research is concerned with assessing the disruption affecting live music models, within the context of possible response strategies for the Southern Caribbean island. A qualitative research approach supported by a case study strategy of inquiry is adopted for this study. Six participants were purposely selected, each operating within various foci and niches in the country’s live music sector. The study found that disruption was due to changes in the value chain which resulted from calls for social distancing and limits on public gatherings such as concerts. It was also noted that although changes were rapid, local live music entrepreneurs were able to provide preliminary alternatives to engage fans. However, for these to be sustainable in the long run, greater attention needs to be apportioned to the creation of diverse interactive live music experiences. This must also be accompanied by expanded monetization through the utilization of user‑friendly technologies.