Open AccessTHE WAYS OF ENHANCING THE EFFECTIVENESS OF HUMAN CAPITAL IN INTERNATIONAL TOURIST COMPANIES
Author(s) -
Lashari Kurdashvili
Publication year - 2017
Publication title -
globalizac'ia da biznesi
Language(s) - English
Resource type - Journals
eISSN - 2449-2612
pISSN - 2449-2396
DOI - 10.35945/gb.2017.03.017
Subject(s) - tourism , business , georgian , attractiveness , government (linguistics) , human capital , investment (military) , human resources , hospitality , natural resource , tourism geography , economy , economic growth , marketing , economics , geography , political science , politics , management , psychology , philosophy , linguistics , archaeology , psychoanalysis , law
In recent years, tourism has become one of the most dynamically developing priority direction of Georgian economy. Tourism and hospitality industry attractiveness is due to the country's unique diversity of natural resources, cultural and historical monuments, sea and mountain resorts, curative mineral and thermal waters, favorable geographic location and many other positive factors. However, today's post-Soviet Georgia tourism industry is still weak and is in formation-development process. State government realized significant and positive measures to support tourism sector. Improved legal framework, introduced preferential taxes, tourism businesses became available for sale of state and bank loans, foreign investment was attracted to the winter ski resorts, hotels, holiday homes, roads and other tourism infrastructure facility constructions.The author believes that tourism is one of the most dynamic sectors of Georgian economy in recent decades. The objectives of this foundation are: the unique natural resources, convenient geographical location and other factors, which contribute to the attractiveness of Georgia.The paper discusses that the main condition for the development of enterprises of hospitality industry is human capital, shows that the continuous education employees of this area is an important factor in the reproduction of human capital.