Open AccessMarketing Innovation Strategy and Entrepreneurial Performance of Small and Medium Enterprises in Nakuru East Town Sub-County
Author(s) -
Susan Major Okundi,
Anne Muchemi
Publication year - 2022
Publication title -
international journal of business management, entrepreneurship and innovation
Language(s) - English
Resource type - Journals
ISSN - 2707-8027
DOI - 10.35942/jbmed.v4i2.261
Subject(s) - business , marketing , context (archaeology) , product (mathematics) , small and medium sized enterprises , kenya , government (linguistics) , safeguarding , competitive advantage , sustainability , finance , medicine , paleontology , ecology , linguistics , philosophy , geometry , mathematics , nursing , political science , law , biology